The Korean photographer Hong Jan Hyun uses gritty black and white images to define the mood of the Marina Rinaldi FW 2017-18 campaign, featuring, for the second time, Ashley Graham.
The American super model and influencer strengthens her bond with the brand, acting both as its face and international ambassador. Strongly reflecting Marina Rinaldi's values, Ashley represents the universe of all those self-confident women who want to show off and play with their own physicality.
The styling of the pictures recalls an elegant sensuality, starring a series of Marina Rinaldi looks, selected from the brand's different lines, that best express the grit and vitality of the model.
The fun Emoji especially created for the brand reinforces the importance of the #Womenarethefuture hashtag launched with the Marina Rinaldi SS17 campaign: a confirmation of the brand's will to perfectly combine a print soul with the digital spirit of contemporary communication.