Summer Is Magic
Txema Yeste photographs the brand ambassador Ashley Graham
under the bright sun of Apulia
A farm – symbol par excellence of the Apulian countryside – acts as a backdrop for Marina Rinaldi's SS 2019 campaign.
For the fifth time Ashley Graham, American influencer and activist for the cause #BeautyBeyondSize, will be the face of the campaign, featured in shots by the Spanish photographer Txema Yeste, in his second collaboration with the fashion house.
After several studio shoots, Marina Rinaldi chose an outdoor location able to express the magic of summer under the banner of a decisive, joyous sensuality.
Ashley Graham interprets her role as a brand ambassador with authentic nonchalance, and through Yeste's lens she celebrates the femininity she enjoys provoking. And plays with retro references, reminiscent of the 1950s but reinterpreted in a contemporary key.
The emphasis falls on her sinuous silhouette, enhanced by contrasts with the whiteness of the walls that are transformed into backdrops.
The disruptive energy of printed patterns alternates with total black outfits: two spirits that complement each other, defining women with an exquisite charisma.
Wear the Campaign look