Beauty is portrayed for Marina Rinaldi's SS17 campaign by the super model, media phenomenon and extraordinary web influencer Ashley Graham.
She represents the strength, desires and vitality of every woman; confident and sure of herself, her beauty surpassing all conventions, she is an ally and role model for all.
Ashley touches the lives of women in two different ways: sometimes directly, speaking loud and clear, in her cherished role of "body activist", and at other times through her images, such as these shots for Marina Rinaldi.
Social media, in all its graphic immediacy, punctuates the layout of this campaign, which is punchy and to-the-point with a few candid words – tags to put an idea across, offer food for thought, get you thinking or simply arouse curiosity.
Its message can be summed up in a single, inimitable hashtag, a beacon and a challenge in this era of incertitude and transition: #womenarethefuture